Multidisciplinary Creative Director specializing in brand leadership, strategic marketing design, team mentoring, and visual storytelling.

BRAND AND IDENTITY DESIGN | FINTECH AND SaaS | COMMERCIAL BANKING | HEALTHCARE AND PHARMA | DIRECT MARKETING | PUBLICATIONS DESIGN FOR SOCIAL CAUSES | ADVERTISING AGENCY EXPERIENCE | IN-HOUSE CORPORATE COMMUNICATIONS | FINANCIAL INVESTMENT AND ASSET MANAGER BRAND MARKETING DESIGN

The water’s nice—dive in and get wet, or click on a logo and go in even deeper.

A new brand identity design

Summer, 2025

A friend launched a new business in Charleston, rebuilding and recycling old surfboards with a fresh brand and new paint. We’re hoping it will make a splash on our local beaches because the plan is to expand into merch and other branded goodies.

Lucky 17 is equal parts garage, workshop, and studio, and I was commissioned to create the brand identity as well as the board designs. It’s the most fun I’ve had in ages.

In addition to making these boards stand out as part of the brand, the color schemes were designed for visibility. In an emergency, they can be spotted from the air or sea to aid rescue efforts. The goal was to create boards that carry the brand proudly while still being easy to see from a distance.

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Client list

Advertising agencies

  • Ketchum Direct

  • RTC/RM

  • Ogilvy Worldwide

  • KSK Advertising

  • MDB Advertising

  • LM&O Advertising

In-House corporate

  • Capital One Bank

  • The Discovery Channel

  • The Learning Channel

  • The Military Channel

  • Xerox

  • Sprint

Remote freelance

  • Visa USA

  • MetLife

  • JW Marriott Resorts

  • Abbott Laboratories (Humira)

  • Otsuka (Abilify)

  • Yasmin

  • Change Fusion

  • George Washington University Hospital

Financial investment firms

  • Alpha Lab Creative

  • Watson Wyatt Worldwide

  • Bay Point Advisors

  • Helios Capital Management

  • BVI International

U.S. Government

  • U.S. Department of Justice—The COPS Office