Fletcher H. Maffett

Brand Senior Art Director and Creative Director

Brand identity design

2007 – present

a new brand identity Design—December 2024

Nuvana Pitchbook v6_22NOV24.png

Nuvana Pitchbook v6_22NOV242.png

Nuvana Pitchbook v6_22NOV243.png

Nuvana Pitchbook v6_22NOV244.png

Nuvana Pitchbook v6_22NOV245.png

Nuvana Pitchbook v6_22NOV246.png

Nuvana Pitchbook v6_22NOV247.png

Nuvana Pitchbook v6_22NOV248.png

Nuvana Pitchbook v6_22NOV2410.png

Nuvana Pitchbook v6_22NOV24.png

Nuvana Pitchbook v6_22NOV242.png

Nuvana Pitchbook v6_22NOV243.png

Nuvana Pitchbook v6_22NOV244.png

Nuvana Pitchbook v6_22NOV245.png

Nuvana Pitchbook v6_22NOV246.png

Nuvana Pitchbook v6_22NOV247.png

Nuvana Pitchbook v6_22NOV248.png

Nuvana Pitchbook v6_22NOV2410.png

the Nuvana logotype

Designing a hand drawn typeface for this brand

Other Brand Identity Designs I’ve created

Brand graphic design systems and standards

Brochures, marketing materials, and ad campaigns for Watson Wyatt Worldwide

A durable grid system and adherence to the corporate standards for all of our Survey Reports, like the ones above, allowed for a cohesive brand identity across all of Watson Wyatt’s marketing communications. Pushing the standards as needed allowed for freedom to create a uniqueness for for the Surveys while allowing for consistency at the same time. All are the same—but different.

Hardcover book design and illustration, full cover spread with spine and liner notes, with belly band and mailing label.

Print ads for two different campaigns for Watson Wyatt Worldwide showing full page, and half-page ads in vertical and horizontal formats.

Direct marketing design for print

I have also created numerous direct marketing campaigns for:

Visa USA
Met Life
Capital One Bank
Muscular Dystrophy Association
Arthritis Foundation
Juvenile Diabetes Foundation
American Heart Association

and many others